Only what is needed, handled with care.

This notice explains how Sarah Afiovana Ltd uses personal information when you visit the website, enquire, book, buy or receive a service.

Who we are

Sarah Afiovana Ltd, trading as Sarah Afiovana Hair Couture, is the controller of the personal information described in this notice. Company number 10718220. Registered office: 56 Overdale, Matlock, England, DE4 3ES. Atelier: 6–8 Bank Road, Matlock, Derbyshire, DE4 3AQ. Email: info@afiovana.com.

Information we may collect

Depending on how you use the site and our services, we may collect:

  • Name and contact details.
  • Enquiries, service interests and correspondence.
  • Appointment, order, fitting, alteration, delivery and aftercare information.
  • Payment and transaction records; card details are handled by the payment provider rather than ordinary website forms.
  • Technical information such as IP address, browser or device information, security logs and consent choices.
  • Marketing preferences.
  • Health-related or other sensitive information only where you choose to provide it or it is genuinely needed for the requested service.

Share only what is necessary

The general enquiry form does not require a diagnosis or medical history. If special-category information is genuinely needed, we will identify an appropriate lawful condition and ask for explicit consent where required.

Why we use information

  • To answer enquiries and take requested steps before a contract.
  • To arrange appointments and supply products or services.
  • To process payments, maintain tax records, manage complaints and meet legal duties.
  • To prevent fraud, secure the website and maintain appropriate records.
  • To send optional marketing only where permitted, normally with consent.
  • To use non-essential analytics, affiliate or marketing technology only after the required cookie consent.

Who receives information

We may use appropriate providers for website hosting, forms, email, appointment booking, payment processing, accounting, delivery, IT support and professional advice. We disclose only what is needed for the relevant task and require appropriate protection. Information may also be disclosed where law requires it or to protect someone from serious harm.

International transfers

Some providers may process information outside the United Kingdom. Where this occurs, we use an applicable adequacy arrangement or appropriate safeguards and can provide more information on request.

How long we keep information

Information is kept only for as long as needed for the purpose, legal, accounting and dispute requirements. Enquiries that do not proceed are reviewed and deleted when no longer useful. Order, invoice and tax records may be retained for up to six years where required. Health-related information is kept for the shortest period consistent with the requested service and legal needs. Consent, suppression and security records may be retained where needed to respect choices or protect the service.

Your rights

Depending on the circumstances, you may ask for access, correction, deletion, restriction or transfer of your information, or object to certain uses. Where processing relies on consent, you may withdraw it without affecting earlier lawful processing.

Contact info@afiovana.com to exercise a right. We may need to verify identity. You may also complain to the Information Commissioner’s Office at ico.org.uk, although we would welcome the opportunity to address a concern first.

Cookies and changes

See the Cookie Notice and use Cookie Settings to change non-essential choices. This notice will be reviewed when the booking, payment, analytics or delivery configuration changes. Last reviewed: 21 July 2026.

Official guidance

A privacy question?

Email info@afiovana.com. Please do not include more personal or medical information than is needed to explain the question.